A mother and daughter built the range they could not buy.
Cleaning products asked you to pick a side. Some worked, and you kept them out of sight. Others looked lovely on a shelf and did almost nothing. Nothing refused that trade.
Alex and Sophie Liddy started is clean. in Australia to answer it. Formulas that earn their bench space, in bottles designed to be left out rather than hidden in the cupboard under the sink, and nearly every one of them refills.
The whole range is built around four fragrances, so one scent can carry through the kitchen, the laundry and the bed linen without anything clashing. Pick the one you like and the rest of the house follows.
What it is made with, and without.
A claim is an easy thing to print on a label and a harder thing to stand behind. These are the ones we hold the whole range to, and the ingredients we leave out of every formula.
- Contains plant-derived ingredients
- Readily biodegradable surfactants
- Septic and grey water safe
- Bottles made from PCR plastic, which is post-consumer recycled
- Recyclable bottle
- Free from dyes, phosphates, chlorine bleach and optical brighteners
Buy the bottle once.
Nearly everything in the range refills. The bottle is weighted and wipeable and yours to keep, and a pouch or a 50ml concentrate brings it back to full strength for a fraction of the price.
Fewer bottles made, fewer shipped across the country, and fewer going out in the recycling every month. It is the least interesting part of the range to look at and the part we are most pleased with.
Three brands, the same thinking.
Considered formulas, made to be left out on show. For the house, for the people in it, and for the animals on the floor.
is clean.
For the home
Fragrance-led home care in four scents, carried through the kitchen, the laundry and the bed linen. Nearly every product refills.Shop is clean.
Ciroa Beauty
For the people in it
The same thinking turned towards skin and hair. Considered formulas in packaging you are happy to leave out on the shelf.Visit Ciroa Beauty
Paws
For the pets
Grooming and coat care for dogs, held to the same ingredient standards as everything else we make.Visit PawsPick a scent and carry it through.
Shop the whole range, pick a scent and carry it through the house, or go straight to the refills.